The entry-level hatchback of Hyundai India, the Hyundai Eon, is about to be exported to the African and South Asian automobile markets in less than a month. This strategy of increasing sales will surely help the falling graph in sales of this particular car. With the economic slowdown in the European countries because of the debt crisis, the demand of Hyundai Eon in the European automobile market has gone down exponentially. Hyundai, which used to send half of its manufactured products to Europe, has now started looking towards other international automobile markets for its Eon.
With a base price tag of Rs.2,78,821 in India, the sales of Eon has been very good here, but for an increased volume of sales the firm started looking at the countries where people would go for entry-level hatchbacks because they may not wish to go anywhere above this segment. The automobile markets of Africa and South Asia are expected to give a very commendable response to the Hyundai Eon. These markets are as price sensitive as the market of India has always been in terms of fuel prices, fuel efficiency and maintenance cost after the purchase. However, the firm has not yet declared the numberof Eon they would be exporting. Mr. Arvind Saxena, Sales Director, Hyundai India, is of the opinion that the firm is very content with the way Hyundai Eon is selling in the domestic automobile market of India. The Hyundai Eon makes good sales of nearly 11,000 to 12,000 units each month.
The firm is very positive that the Eon would be winning the confidence of the consumers in the two automobile markets, where they are about to export this entry-level hatchback of theirs. But there is a pessimist side to this too. As the firm has lost a good volume of business in its International market due to the slowdown in the economy in Europe, it predicts a fall of around 10 per cent. If we discuss the graph, then we’ll find that it has come down from the quondam 2,42,330 units to 2,20,000 units at present. But it is altogether a very different scene for Hyundai Eon in the local automobile market of India. The firm is looking forward to registering a sales figure of nearly 4,10,000 units of Hyundai Eon in the year 2012, which is almost 10 per cent more from the 3,73,709 units sold in the previous year. Let’s hope that this move would raise the overall sales graph of Hyundai and put it back to its earlier stage of profitability.
