We all know that Amitabh Bachchan is the brand ambassador of Force One, a product from Force Motors; however, we haven’t seen any ads on the telly by Mr Bachchan endorsing the product. Well, news has come in that Force Motors have come up with a new ad campaign featuring the Shahenshah of Bollywood. ND Studios which is located in Karjat, Maharasthra was the hub of the shooting and the second half would be shot in Rajashtan. Lowe, a well known ad agency has been given the responsibility of conceptualizing the ad and the director for this one is none other than Shekhar Kapur. To his credit, the latter has got 28 years of experience in the film industry.
The campaign with Mr Bachchan in it would be on air very soon and going by the first look, many say that it would be a real treat to the eyes.