The German Luxury Car Manufacturer, Audi, records a remarkable 43% growth with amazing sales of 4000 cars during the period January to June 2012. In the corresponding period last year, the company recorded sales of 2802 cars and this clearly represents a massive growth of 43% in the first two quarters of the calendar year 2012.
Audi is undoubdetly a leading luxury car brand acclaimed by one and all across the country. Since the time the company has made inroads into the Indian car market, it has won abundant accolades and awards for the perfect blend of excellence, performance, and luxury fused into its range of cars.
Supporting the fact, the Audi India Head Michael Perschke said, “Confident of achieving targets despite adverse market conditions with new products, innovative marketing strategies and world-class after sales packages.” He also added, “Audi India is the fastest growing luxury brand in the country and the half yearly sales figure cements the fact.” The statements of Michael Perschke are certainly true and it’s amazing to reveal that despite of the sluggish car market, Audi has achieved a milestone. It’s commendable to state that the luxury car brand is making ways through the hearts of Indian people. It is also revealed that most impressive car pushing Audi sales to new heights is the Audi Q3, a blend of luxury, elegance and performance.
In the words of Michael Perschke, “2012 is emerging as the most successful year in the history of the brand, worldwide. Given our outstanding performance in the first six months of the year, we are right on track to achieve the sales target of 8000 cars by year end and consolidating our position in the market again as the fastest growing luxury brand. The launch of Audi Q3 was in line with our strategic course of product expansion in the market for sustainable and profitable growth. We achieved 500 bookings for the SUV within just 5 days of the launch, of which 200 deliveries have already been accomplished. Seeing the tremendous response to it, we have opened the next round of bookings for 500 Audi Q3s and expect the same enthusiasm from our customers.” With this, the company claims a prediction of more than 8000 cars being sold by the year end. To meet higher demands and increased production, the car manfacturer also plans to expand its dealership across the Indian borders so as to make the cars easily available.
