Nearing the launch of EcoSport, Ford now seems a bit worried. Just the last month i.e. in May 2013 carmaker sold 5,993 vehicles inclusive of domestic as well as exports. As learnt, the high rates of interest had played the major spoilsport in this declining sales figure. However, exports posted a growth of 18% in the last month, increased to 1,991 units from 1,693 units that were registered in the same period of last year.
In spite of such drawbacks, the occasion of Akshay Tritiya had brought in prosperity for the model plates like Ford Figo and Classic. The upcoming series of MyEndeavour alterrain on National Geographic channel is also expected to boost the demand of newly launched Endeavour Alterrain edition which is a cosmetic makeover to the existing SUV. Moreover, Ford also had plans of grabbing more of the territories with the upcoming new facilities in Nalgonda, Andhra Pradesh, apart from the existing 260 sales and service outlets across 138 cities in India.
Lending his comment on this stowed back posture, Anurag Mehrotra, Vice President, Sales, Ford India said, “Despite the difficult industry situation we are confident of the long-term potential of the Indian market, stronger export sales are a clear sign that our One Ford plan is working with more products that consumers want and value.” Hence, it seems the carmaker has high hopes on the EcoSport, which is slated to launch by mid of this month. “With our aggressive expansion plans and the introduction of exciting new global products and technologies in India, we’re reiterating our commitment to the region,” concluded Mr. Mehrotra.
