Amaze is the first diesel car from house of Honda, and need not to be surprised it has crossed the milestone of 22,000 bookings since three weeks after the launch in India.
There is no need to take this plight seriously towards Maruti because they should be knowing what kind of image does the Honda enjoy here and knows very well how to pin its products underneath our local audience. Just sometime before Honda was said to be the brand of up-market section due to its high maintenance cost and unavailability of oil burners in the line, with the Amaze it had went down the line of conventional customers and had catered a wider number of crowd very easily.
As in the diesel, Honda Amaze has a fuel efficiency of 25.8 kmpl, competing Maruti’s Dzire very strongly, boasted from the 1.5L i-DTEC that was prepared alongside the European spec 1.6L i-DTEC. Underneath various technicalities, it covers a lot of aluminum components in engine to get itself a lighter weight comparatively to the competitors in horizon and also adds peak power of 100PS to the car, can be exclaimed fabulous for such a metal.
The showroom owners of Honda now are keeping their gates open till late than the regular office timings, and most of the walk-ins are asking for Amaze very instantly. Confirming the same, an executive for Honda Cars India said, “We have witnessed a large number of walk-ins since the launch of the Amaze; several more wait to drive the car. On most days, the showrooms are open till 8 pm, but now, it’s extended to 10-10.30 pm.”
If seen on the big picture, then Amaze had sold out Jazz, CR-V, City and Accord all being clubbed together, in the month of April, as revealed in the sales report.
22,000 bookings in three months is just a big number, and the manufacturing bay of Honda in India is capable to produce only 4,500-5,000 units per month, which seems to be raising the price factor of future, but for present it will hail the bulgy waiting period as well.
“Though it’s difficult to satisfy every customer everyday, we are making sure every consumer gets to drive the Amaze. The idea is to not let any customer feel disappointed,” concluded one of the industry sources.
As claimed, Maruti is selling 18,000 units of Dzire every month across the nation and also had conducted a Mileage Rally on this weekend to prove its mettle for the true Indian carmaker, at contradiction Honda had surpassed those whopping number in just three weeks by 20% additional fold on comparison with both the figures. The tasks at Honda is looking difficult for its executives as had been allotted to up keep the same numbers floated during all time, but now the executives at Maruti also getting the heat underneath their seats, which previously they were enjoying positions like of true Kings.
The lower C segment sedan game is now interesting to see what next curve will ask from both of the carmakers to get market shares in their stride.
