Mahindra Two Wheelers Europe, a Mahindra & Mahindra Ltd subsidiary, announced last week that it will acquire a 100 per cent stake in Peugeot Motorcycles (PMTC). The company already owns a majority stake in PMTC; the former had obtained a 51 per cent equity stake in PMTC from the PSA Groupe in January 2015.
Mahindra Two Wheelers Europe and the PMTC team have worked together to reorganize and build the ’Performance 2020’ plan, which was unveiled in July 2018. It lays the foundations to strengthen the company’s operations to achieve future growth in core markets such as the G7 (Europe), while expanding into new geographies, including select Asian markets.
To be specific, under the purview of the Performance 2020 plan, the brand will introduce seven new products between 2019 and 2021. That’s all the two have shared so far. The Peugeot brand will continue to be used in the future under the Trade License Agreement between PMTC and Peugeot. In addition, the Peugeot design teams will continue to assist in the design and development of PMTC products in close cooperation with PMTC management and the Mahindra Group
Title – Mahindra acquires Peugeot Motorcycles
Mahindra Two Wheelers Europe, a Mahindra & Mahindra Ltd subsidiary, announced last week that it will acquire a 100 per cent stake in Peugeot Motocycles (PMTC).
The company already owns a majority stake in PMTC, the former had obtained a 51 per cent equity stake in PMTC from the PSA Groupe in January 2015.
Mahindra Two Wheelers Europe and the PMTC team have worked together to reorganise and build the ’Performance 2020’ plan, which was unveiled in July 2018. It lays the foundations to strengthen the company’s operations to achieve future growth in core markets such as the G7 (Europe), while expanding into new geographies, including select Asian markets.
To be specific, under the purview of the Performance 2020 plan, the brand will introduce seven new products between 2019 and 2021. That’s all the two have shared so far. The Peugeot brand will continue to be used in the future under the Trade License Agreement between PMTC and Peugeot.
In addition, the Peugeot design teams will continue to assist in the design and development of PMTC products in close cooperation with PMTC management and the Mahindra Group.
