Mahindra owned Mahindra First Choice Wheels Ltd, India’s leading multi-brand certified used car company, has now opened its new dealership in Western suburb in Mumbai. Auto Alliance was inaugurated by the Vice President of Retail Business (Franchise & COCO) Mr. Yatin Chadha and Director of Kotak Mahindra Prime Ltd, Mr. Sumit Bali.
Mr. Chadha said that they are delighted to expand their network in Mumbai with the new dealership located in Malad. The dealership will be offering its entire range of service for customers including the purchasing and sale of the used cars, financing, insurance, car accessories fitting and assistance with the paperwork and documentation. Mahindra First Choice Wheels Ltd is currently in the position to tap the whole used car market, with the strong brand name and diverse service stations they can eventually rule this widespread area. The company is currently planning to expand its network to double in Mumabi and Thane area. He further said that the company has always believed in launching innovative products in the used car market. The company is already offering certifirst and WarrentyFirst programs that are one of the most innovative warranty programs available in the used car segment. The company has already launched its IBB price guide for checking prices of the used cars and another program Autoinspekt which is another car evolution service. It is quite interesting to know that while the auto car segment is declining the Mahindra First Choice is growing. Most of the new car dealerships have started to shift their interest towards this segment of market. The company is also planning to launch new range of products that will be aimed at enhancing overall customer experience in this financial year.
Mr. Zareer Pardiwalla of Auto Alliance said that with the increasing demands and needs of this potential unorganized sector, it evidently become a great idea to attach the company with the top player i.e. Mahindra First Choice and become the part of this organized used car industry. The growth in the industry has showed high potential for the company.
The director of Kotak Mahindra Prime Ltd, Mr. Sumit Bali who was also present during the occasion also revealed the “Pre Monsoon Offer” from the company which is aimed exclusively for the Mahindra First Choice buyers.
