Mahindra & Mahindra Limited, a part of United States $14.4 billion Mahindra Group, today announced that it will revive bookings of its SUV XUV500 in the month of January 2012. It had received more than 8000 bookings in just ten days, which makes an irresistible response to the new car introduction in recent times. The company marketed four months production of its sport utility vehicle and had hence for the short term deferred new bookings since 11th of October across five centres of Chennai, Mumbai, Bengaluru, Pune and Delhi. Mahindra looks forward to full deliveries of these bookings by January 2012.
The XUV500’s production is as per the schedule and Mahindra is also planning to ramp up the production at its Chakan facility, which will allow it to revive bookings in January. This particular sport utility vehicle has gained good reputation in the Indian market and has been sustained by outstanding response from consumers who got deliveries till date. The buzz connected with XUV5OO’s introduction on social media has been exceptional with 1.5 lakh spectators watching live launch press conference and webcast. Its website has received over 12.2 lakh distinctive spectators till today. On Facebook, the fan base of Mahindra XUV500 has been increased to more than 1.5 lakhs.
According to launch marketing campaign, the XUV500 cheetah announcer TVC went on air on fifth of October, which was continuation of teaser advertisement. Nevertheless, the company has planned to adjourn the launch press advertisement campaign in view of euphoric customer reaction.
Mahindra Group is a multinational Indian conglomerate firm situated at Mahindra Towers, Mumbai in India with operations in more than 100 countries of the world. The group has presence in agribusiness, aerospace, automotive, aftermarket, construction equipment, components, energy, defense, finance and insurance, farm equipment, information technology, industrial equipment, logistics, leisure and hospitality, retail, real estate and two wheelers. It is regarded as one of the most reputable Indian industrial houses with market leadership in utility vehicles and tractors in the country. It also has international presence with operations in all continents except Antarctica.
The United States $14.4 billion multinational company employs over 1,37,000 people in more than 100 countries. In the year 2011, it was listed on Forbes Global 2000 list, a listing of most powerful and largest listed organizations across the globe. In 2010, Mahindra was listed in Credit Suisse Great Brands of Tomorrow. The Mahindra & Mahindra Limited is the flagship company of Mahindra Group and is the only Indian automobile manufacturing firm to feature in top ten list of Carbon Disclosure Leadership Index in India. In 2011, it attained majority of stake in SsanyYong Motor Company of Korea.
