Making its presence felt in Gujarat extensively, Mercedes Benz India opened a showroom in Rajkot too.
Named as “Benchmark Cars Rajkot” the Merecedes Benz’s state-of-the-art facility is located at Gondal Road, the plush residential area of the city, which is also near to the burgeoning market of Rajkot.
Strategically, the new showroom in Rajkot provides facility to cater customers of Jamnagar, Junagad, Gandhidham, Bhavnagar, Bhuj and Morbi other than Rajkot. 9 cars are there on the display of its sales floor. The same boasts an investment of INR 70 million, and is spawned in an area of 21,000 sq. ft.
‘Benchmark Cars Rajkot’ is the Benchmark Cars’ 4th dealership in Gujarat and 6th in the country, which is also the first one in Saurashtra. It has the finest and dedicated of sales staff, where in addition the service facility is also attached to the showroom. Same bay possesses facility of servicing 6 cars a day. No doubt that service bay is made as per the global standards, one can also avail the spares and accessories there itself.
Commenting on the inauguration, Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “Rajkot is a city on the move with immense potential to grow and it has an upwardly mobile customer base that is developing the market for luxury cars. The demand for Mercedes-Benz cars in Gujarat, Rajkot and surrounding markets in specific, has been encouraging. It was important for Mercedes-Benz to start operations in this market and present the fascination of the Three Pointed Star to our potential customers and enthusiasts in Rajkot. This is the fourth dealership that has been set up by our partner Benchmark Cars in Gujarat and the sixth one in the country, and we see our partnership growing stronger. With top-class infrastructure in place, we are sure that Benchmark Cars Rajkot will be able to tap the potential of this emerging market.”
However, Mr. Kern also feels, 2013 is proving as an aggressive year for the Mercedes Benz India. With numerous launches in the kitty, and a strong expansion throughout the country made, Merc expected to go more miles here against the rivaling names of industry. Hope so this stepping stone in Rajkot may prove a milestone for the organization. “The launch of this dealership is not only a commitment to our valued customers in the region, but also an affirmation of our strong partnership with Mercedes-Benz,” concluded Sanjay Thakker, Chairman & Managing Director, Benchmark Cars Rajkot.
