Today, Mercedes-Benz India has made declaration about its proposals to augment rates for their vehicle range in the Indian market by around one to three per cent. As per report, the new rates will come into effect by January 14th, 2013.
Mr. Eberhard Kern, managing director & chief executive officer, Mercedes-Benz India stated that increasing inputs cost, instability of the Indian currency-euro, lofty rates of interest and other connected issues have put noteworthy strain on the company.
As a result, the company is pushed to share a portion of this burden with the clientele and the company will augment rates of its cars between 1 to 3% by January 14th, 2013.
“But, to back up the purchase verdicts of our sensitive clients, Mercedes-Benz Financial Services will be backing them with a range of finance alternatives,” Mr. Kern added.
The value of the B-Class vehicles will be augmented by 1 per cent, while the rates of C and Mercedes E-Class sedans will see a jump of around 1.5%. Moreover, the S-Class sedan will witness an increase of 3 per cent in its rates. The M-Class sport utility vehicle will turn costlier by 3 per cent and the CBU array of cars including the R-Class, CLS-Class, SLK-Class, and the SLS AMG will become dearer by around 1 per cent each. Yearly Sales
In the meantime, Mercedes-Benz India declared that its sales accomplishment for january to December last year, in terms of total sale facts in luxury vehicles in the domestic market (range of vehicle value upwards Rs.30 lakh). During Jan to Dec 2012, the company sold around 7,138 vehicle units as wholesale.
Kern stated, “Our sales recital has been in proportion to anticipations. We have managed to preserve our effectiveness and premium during the last year.”
Mercedes-Benz India has followed its aggressive network expansion strategy during the last year. With launching of 6 new touchpoints in Tier II & III cities, the company currently has attendance in 31 cities with 72 touchpoints and has the densest network among all luxury car makers in the Indian market.
