To keep pace with the increasing customer base in the country, Mercedes Benz India opened up another state of art, 3S facility in Coimbatore which is called as the Manchester of South India. This new dealership named as Sundaram Motors is located in the heart of Coimbatore giving an easy access to its customers. This new ambient facility was inaugurated by Managing Director and CEO of Mercedes Benz India, Mr Eberhard Kern and the Executive Director of Sundaram Motors, Mr. Sharath Vijayaraghavan.
On this occasion Mr. Eberhard Kern said that “We are excited to inaugurate our state-of-the-art 3S facility in Coimbatore which is an emerging market and look forward to provide our valued customers a fascinating experience of owning the Three Pointed Star. Coimbatore has seen a positive growth in demand for luxury cars and our customers will be delighted with a Mercedes-Benz dealership in their own city. With the inauguration of this dealership, we aim to reach out to more customers in the growing Tier II cities and give them an unparalleled luxury experience. We at Mercedes-Benz India believe that our dealer partners personify the brand and its ethos. Sundaram Motors have been our long standing partners and understands the demands of the market and we are confident that they will ensure a fascinating experience for each of our customers.”
While launching one of Mercedes Benz’s most eminent cars, E 63 AMG, in Coimbatore Mr Kern explained that “2013 is the ‘Year of Offensive’ for Mercedes-Benz India and it comprises introducing new fascinating products coupled with strategic market penetration. Coimbatore has a potential for luxury cars and also a penchant for performance cars; and we are only pleased to see our customer base increase in this market. The launch of the new E 63 AMG further reiterates our promise of bringing fascinating cars and providing memorable brand experience for the valued customers of the Three Pointed Star in Coimbatore.”
This 3S state of art facility offered by Sundaram Motors has been constructed in a period of less than 12 months and has space to display 9 cars. Inorder to offer the customers a great shopping experience, the facility also offers a cafe, accessories boutique, Valet parking as well as a driver’s lounge. With all these features available under one roof, this dealership leaves upto the expectation that customers have from MB. An easily accessible place with a classy modern infrastructure makes the entire car buying experience for the enthusiast a memorable one. To help the customers in making a car choice and solve their queries, there are 15 personnel who have been trained specially by MB.
Executive Director of Sundaram Motors, Mr. Sharath Vijayaraghavan said, “Our strong association for last ten years with Mercedes-Benz grew manifold and the inauguration of the new dealership in Coimbatore is yet another milestone achieved. As partners we are excited with the immense possibilities that this city and neighboring towns offer. The market trends in these areas show a definite ascend in the aspirational quotient of owning a luxury car like Mercedes-Benz. At Sundaram Motors we always ensure that our patrons are offered Mercedes- Benz’s globally famed vehicle ownership experience enabled through its fascinating range of cars and coupled with the benchmarking servicing standards. We pledge to provide an unparalleled vehicle ownership experience to our esteemed customers of Coimbatore”.
This showroom is covering an area of 12,500 sq. ft and employs 35 well qualified personnel. The center has 10 bays and an ability to handle 5 cars a day. This ensure that the customers get a round the clock support. The workshop can undertake accident jobs, general repairs, body paints, maintenance and spare works.
This year is being termed as the year of offensive by MB. The company has launched exciting products back to back to completely dominate the market. The year commenced with the launch of a G 63 AMG. This was followed by a GL class SUV and then came the A class, B class and E class. The company has recorded a growth of 32% in sales in the period between April to June 2013, as compared to last year. The company has, as if now, 57 outlets in around 32 cities in the country.
Sundaram Motors is located at
368-369 Mettupalayam Road
Coimbatore- 641043
Mon-Sat: 9am to 6 pm
Phone: 0422 2452020
Fax: 0422 2430394
E-mail: smmbscbe@sundarammotors.com
