With the Cricket fever on its peak today with the India-Sri Lanka clash, its obvious that the Indian government has declared a public holiday however guess Hyundai had to come up with a innovative way of celebrating the very being of the Indian team in the finals. Hyundai Motor India Limited, the largest exporter of cars in India have announced that should the Indian team win the world cup, they would all be presented with the all new Hyundai Verna. The all new Hyundai Verna is yet to be even launched in India and hence this admission from the company has come as a shocker for many. Hyundai is the official partner of this ICC cricket world cup and they couldn’t have got a better platform to showcase their new Hyundai Verna to the Indian public.
It may be duly noted that Hyundai had organized many customer oriented initiatives and have succeeded in bringing many more customers to their show rooms as also promoting the World Cup in general. Hyundai’s way of organizing many initiatives like the Last and First Ball Tour as also the Hyundai Fan Park have enabled many cricket fans to be more closer to the game. The latter had the company placing a marquee in many famous malls. All these marquees have giant projectors and screens which show all the world cup matches plus for fans wanting to display their skills, a cricket pitch. There are also various games as also tattoo artists. For the First and Last Ball Tour, the company allowed fans coming into their show rooms to actually check out the balls that would be used for the first ICC cricket world cup match in 2011 and also the last ball that was used during the previous match. From 2011 to 2015, Hyundai are the official “Car Partner” of the ICC World Cup.
