Following in the lines of its Japanese compatriot Toyota Motors, Nissan has also started looking for options in bringing its luxury passenger vehicles to India.
The car maker from Japan also sells premium vehicles using the brand name “Infiniti“. The company is currently conducting a study for identifying the feasibility of introducing this brand into the Indian auto market.
Gilles Normand, who is one of the top bosses for the Infiniti brand in Nissan, has said that there is strong possibility of this vehicle coming soon to the Indian market. The company is undertaking a feasibility study presently to identify the manner in which it is going to launch the vehicle in this country, along with the ideal time for doing the same.
It is expected that the range of Infiniti vehicles that are going to be provided in India is going to include its G-series saloon (this vehicle is expected to compete with the BMW 3-series, Mercedes-Benz E-Class and the Audi A4), the M-series saloon (which is expected to offer competition to the BMW 5-series, Mercedes-Benz E-Class, Jag XF and the Audi A6), the EX mini-SUV series or SUVs (that are going to compete against the BMW X3 and Audi Q5), the FX SUVs and the SUVs of the QX series.
The Infiniti Brand was introduced by Nissan in the United States market in the year 1989. Gradually, the brand went on an expansion mode and entered into the markets in South Korea, West Asia, Taiwan, Russia, Ukraine, UK and China. The Infiniti brand currently boasts of a market network that comprises of 230 dealers in 15 countries across the globe.
In November 2011, Toyota Motors had revealed the decision of launching its Lexus brand in the Indian auto market within 2013. The company is currently working on modalities pertaining to the date of launch, the products that are going to make up the portfolio in India and also identifying the network of dealers, who are going to be entrusted with the job of retailing these Lexus cars, here in India.
The vehicles are going to be marketed using an exclusive network of distributors in conformation with the global policy of the company. No local assembly work will be involved as the company plans to import these cars from Japan as CBUs (completely built units).
