Pioneer India electronics lifted the curtains off its new lineup of in-car entertainment systems for 2012 at the JW Marriott. Bollywood star and the company’s brand ambassador, Shahid Kapoor, unveiled the products. The objective of Pioneer is to provide auto lovers with the most up to date in-car audio systems and revolutionize the entire in-car audio entertainment experience. These new in-car audio receivers are way more advanced and diverse compared to the previous systems.
Some of the models like DEH-6450BT, AVH-P8490BT and DEH-5490SD have been fitted with MIXTRAX Technology, which creates a club-like atmosphere within the car by mixing non-stop an entire library of music with DJ effects. The AVH-P8490BT features an advanced app mode, which for the first time will be seen in any in-car music systems in India. It lets the user control the entire music system through their iPhone. Through this app, the user can control features like MIXTRAX, HD Radio Streaming, Navigation etc. Enhanced sound quality is ensured by the Advanced Sound Retriever technology, which retrieves high-frequency sounds lost in the digital compression process.
Pioneer has also focused its attention on making durable and long lasting products, through the Anti-Dust design of the products. The Anti-Dust design of the systems protects the interior of the systems from dust accumulation, thereby ensuring long life and durability.
Mr. Tatsuo Takeuchi, Managing Director, Pioneer said that India is one of the key growth market for them along with China and Brazil. Mr. Tomoyuki Komiya, Managing Director, Pioneer Electronics India Pvt. Ltd stressed on the quality and goodwill Pioneer products shares in the global market and said that they are looking to recreate that here in India as well. He also said that in the times to come they will bring in much more advanced and varied products in the Indian market. He said that they are looking to innovate new designs to cater to the varied demands of the customers in the market.
