In this episode of SWOT Analysis Review, we review the Tata Altroz based on its strengths, weakness, threats and opportunities. The Altroz is powered by a 1.2 L three-cylinder Revotron petrol engine. This engine develops 86 HP & 113 Nm of torque, whereas the turbocharged unit of this engine develops 110 HP & 140 Nm of torque.
There’s also an option of a 1.5 L diesel engine which develops 90 HP & 200 Nm of Torque. These engines are mated to a 5-Speed Manual. Tata Motors claims that the Altroz diesel can deliver a fuel efficiency of 25.11 Km/L.
Tata Altroz SWOT Analysis
Strengths
Safest in Segment
The Altroz is the first car from Tata Motors to be architectured on the ALFA platform. The ALFA has not only made the car safer but has even given Tata Cars more space than a traditional chassis. The Altroz scores a perfect 5-Star safety rating from the Global NCAP. It even scored the highest rating in the segment for child occupant protection. With the ALFA platform, Tata has been looked up by other manufacturers in terms of safety.
Highlights:
- Safest in Segment
- 5-Star Safety Rating – Global NCAP
- Safety Features – ABS-EBD, Corner Stability Control
- Safety Features – Isofix Mounts, Dual Airbags
Cheapest Diesel Variant in Segment
The XE diesel variant of the Altroz is the cheapest in its segment at Rs 7.19 Lakhs (ex-showroom). While other brands are ditching diesel engines due to the stringent regulations of the BS-6. Even the best selling Maruti Suzuki Baleno now comes with a petrol-only powertrain, which definitely gives the Altroz a competitive edge.
Not only is it the cheapest diesel hatch out there it even is the most fuel-efficient, as Tata claims it to deliver a phenomenal fuel efficiency of 25.11 Km/L.
Highlights:
- Altroz XE Diesel – Rs 7.19 Lakhs (Ex-Showroom)
- Fuel Efficiency- 25.11 Km/L
Spacious Cabin
The ALFA Platform has been an innovation for Tata Motors in terms of safety and space. The Altroz comes with a flat rear floor making it much more spacious than a traditional hatch. With the help of a flat floor, all three passengers can sit comfortably without budging each other’s knees. The rear floor tunnel has been a decade long issue, which has now finally been solved by Tata, owing to the ALFA Platform.
It even comes with 24 storage spaces to keep your essentials safe and the car tidy.
Features
One of the strongest points of Altroz is the extensive feature list.
Tata has well thought of not only the driver and co-passenger but even the rear passengers, as it gets loads of comfort and convenience features. For starters it gets Cruise Control to make the highway mile-munching comfortable, Ambient lights to offer a sense of rich-premiumness inside the cabin, Harman Speakers to ensure you always enjoy your beats loud and clear, Keyless entry Band, to operate the car without a key in case you often forget to carry it & lastly, the Idle start-stop function which helps you save a few extra bucks over the fuel bills.
Highlights:
- Features- Cruise Control, Ambient Lights
- Features- Harman Speakers, Keyless Entry Band
- Features- Idle Start-Stop
Weakness
Service Interval
The Altroz is recommended to visit a workshop every 6 months or 7,500 kilometres, which is quite early as compared to the segment hatches and the standard service interval these days, which is 1 year or 10,000 kilometres. Although, Tata workshops are comparatively generous over the wallet, but it evens out when you’re visiting them twice a year.
Highlights:
Service Interval – 6 Months / 7,500 Km
No Automatic Gearbox
The hatchback segment has seen significant growth in the demand for automatic transmission, yet the Altroz was not offered one, to date since its launch. However, before we criticise the Altroz on this point, Tata has already announced their plans of launching the Altroz with a Dual-Clutch Auto transmission.
If you want to know more about the Altroz Automatic, we’ve covered that in a video, link must be popping right here in the corner right now. So do check that out.
Opportunities
Full Digital Instrument Cluster
The Altroz comes with a partially digital instrument cluster which is not bad to look at, but the other hatches in the segment have begun offering the full digital cluster. So, Tata should keep up and offer this in the future.
Full LED Headlamps
The Altroz comes with a halogen projector setup as standard. With the eye-appealing visuals of the bodywork, it would be a sexy add-on to the Altroz to offer a Full LED Projector headlamp setup.
Automatic Gearbox
With the offering of the automatic gearbox, Tata can be assured of seeing an increase in the sales figure of the Altroz.
Threats
Hyundai i20
The Hyundai i20 has been one of the best selling hatches in the segment owing to its features, fuel efficiency and comfortable city driving experience. So the i20 poses a serious threat to the Altroz.
Maruti Suzuki Baleno
The Baleno has been the best seller in its segment since its launch in 2015. Being a Maruti Suzuki it does not need reasons to justify that fact. Amazing fuel efficiency, mind-blowing resale value and the cheapest maintenance make it a threat but one must remember that it is no longer offered with a diesel engine. That is where Altroz gains an edge over the competitors.
So to conclude this SWOT analysis review, I can confidently say that if you’re looking out for a hatchback and would not want to compromise on the safety-build quality and exciting features, then without a doubt, the Altroz is a perfect choice for you. Even the base variant of the Altroz is a good choice for buyers on a budget. But if you do not mind spending extra few bucks and would want more features and a newer design then there’s also the option of the Hyundai i20.
Highlights:
- Tata Altroz Price – Rs 5.99-9.99 Lakhs (Ex-Showroom)
