The Indian automobile giant, Tata Motors, which rolled out a novel base edition of its flagship crossover, the Aria named as Aria LX in the South Indian market, and some other towns during the last quarterly period of the last year (2012), is presently making plans to roll out the vehicle crosswise the nation.
The Tata Aria that is said to be one of the most technically superior vehicles ever made by the firm could not entice many clients, possibly owing to shortage of branding as well as valuation.
So in order to make things accurate this time, Tata Motors is making proposals to roll out this stripped down edition pan-India at Sub- Rs 10 lakh value tag.
Even though, it’s a stripped down edition, it boast a decent trait array, which comprises power steering, power windows as well as some more as standard. The Aria LX, which lacks in a few security characteristics comprising ABS might not magnetize individual purchasers, however it will be an excellent choice as a commercial passenger car.
According to reports, Ashesh Dhar stated, “We are making plans to roll out the LX 4×2 edition of Aria, which would be valued at around Rs. 9.95 lakhs. There are a lot of novel vehicles as well as models proposed by the company with the aim to have a leading place in the country’s utility vehicle market.”
It can be stated with greatest confidence that the company has commenced a fleet growth policy, in an attempt to think upon requirements of Indian consumers and thus, securing a noteworthy market share along the way.
Ashesh also stated, “The utility vehicle arena is the best growing at the present, developing 57% to 4.51 lakh vehicle units during the initial ten months of the financial.”
The reports added that the company has registered sale facts of 38,000 vehicle units from its UV fleet, including the likes of Safari, Sumo and Aria among others. The plummeting figures in the sales facts of Aria model has been a feeble region of the firm during the current financial year.
The company suffered sluggish sale facts and recorded a 5% decline in its overall sales at 2,71,000 vehicle units in the 2012-13 fiscal year.
At the present time, Tata Motors retails its Aria crossover within a price range of Rs. 11.73 lakhs and Rs. 14.98 lakhs (all rates in the ex-showrooms of the national capital) in the nation.
Commenting further on the development, Dhar said, “There is much capacity to perk up sales in the UV market. Aria is the flagship utility vehicle brand and we are functioning on a number of other alternatives to replicate some winning products such as the Sumo in coming years.”
