The journey to fall on ground from the peak success of a product can be better told by Tata Motors than anyone else. Taking Safari into the consideration, with the Safari Storme Tata has suffered huge loss in the attempt of turning it to a fortune of the organization, unlike previously.
Now, in the league to turn conditions into its favour, Tata Motors had unveiled Hexa crossover at a one of the recent auto show in international territory. The reports started flowing from the gaps out of crevices – this vehicle will also own a six-speed automatic gearbox alongside the standard manual transmission.
Already, the carmaker too had Aria in its lineup, but that isn’t working out the sales equation for company. Thus, the new car is actually a right answer to find the answer to sufficient sales and footfalls, which will work out of a clear image of the failure and will seek significance in the market. Hexa is the right answer to it, thinks Tata Motors.
For production, Hexa crossover will use the carmaker’s own 2.2-litre Varicor diesel engine of 154bhp. This vehicle at auto show measured 764mm at length, 1895mm on width and 1780mm at height. It got a wheelbase of 2850mm – the longest by any means in the lineup of Tata SUVs.
The cosmetic cues that differentiate Aria and Hexa from each other are front grille, auto projector headlamps, bumpers and wheel arches with black plastic cladding. Turning to the rear, it is horizontal tail lamps, new bumpers skid plate, rectangular exhaust and brushed aluminum trims around the corner.
The cabin too will receive the premium offering like Harman infotainment system, chrome rings around the dials of instrument cluster, dual-tone theme, seating for six occupants, climate control, dedicated 4WD switches and Terrain Response System of the JLR trimmed to suit the badge of Tata Motors.
The bottom line: Hexa is just a major redesign project of the Aria, just like what Bolt is to Vista.
So, to avoid another marketing mistake the carmaker will launch it with a competitive price, where at time of Aria they failed on the pricing side starting with a pricey affair rather than a pocket friendly tag while following the top- to bottom marketing strategy.
