Jaguar Land Rover, which is owned by Tata, has been looking at options of having more of their models assembled in India. This would also include the Jaguar cars. The company has the aim of gaining 20% market share in the Indian luxury car market.
Rohit Suri, the Head of Jaguar Land Rover’s Premier Car Division, told reporters that if the business scenarios proved favorable, the Company would consider more models to be assembled in India: this could also include Jaguar cars.
When asked as to whether the company had already identified the models that would be assembled in India, Suri said that the final decision had not been taken as on date and that the processes of evaluation were still continuing.
At present, only the Freelander 2 gets assembled in India at the Pimpri plant of Tata Motors near Pune.
Suri also added that the location for assembling the other models could be either at the Pimpri plant itself or they could do it somewhere else. It would purely depend on the business scenarios.
Making his remarks on the targets that the company had set for themselves in India, Suri said that they were ideally looking at a scenario in which they would have a 20% presence in the Indian luxury car segment. However, no frame has been set for achieving this target.
As on date, the company has got a very minimal presence as far as the luxury car segment in India is concerned. This particular market segment however is growing at a steady rate in India and is expected to touch 1.5 lakh units by 2020. In the present year, the market is expected to grow by more than 20,000 units.
Suri said that though the company had set very ambitious targets for themselves, they had the confidence of achieving the same based on the quality of the company’s products.
