Indian automaker Maruti Suzuki India ltd is celebrating this Republic day in style. The showering of gifts on festivals has held reverence in India since time immemorial. Maruti by this gesture wants to send a loud and clear message to its entire rivals at the market place, “when it comes to understanding and satisfying Indian customers, we do it best”. This has been a running theme in all of Maruti’s media campaign with good effect. Certainly Maruti is looking to get the momentum going in the New Year, as each passing month all major auto makers are expected to turn the heat on. This may be seen in the light of a pre-emptive measure taken by Maruti Suzuki India ltd to retain its cost and market leadership. Maruti’s true value showroom, which has received tremendous response from the market, will also play a good part of its own in pushing up the sale figures. With this message Maruti will launch its extravagant bonanza by giving huge discounts on selected models. Except for the Maruti Suzuki Grand Vitara and the Maruti Suzuki Swift Dzire all other models benefits from this magnamity by Maruti Suzuki India ltd. This will be the prelude to the launch of Maruti Suzuki’s Kizashi in India by February 2011. So what are we waiting for, it’s raining goodies this Republic, go for it.
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