While the Maruti Alto topped the customer satisfaction survey last month, it is now the turn of the world’s largest car manufacturing unit, Toyota Motors Corporation. Toyota have once again topped the dealer satisfaction survey at the TNS Automotive Syndicated Dealer Satisfaction Study, which was revealed recently. This study was conducted across the length of India and included car dealers from the Tier 1,2 and 3 towns with almost all of the leading manufacturers included.
With Toyota on tops, it was left to other manufacturers to claim the stakes for the other spots. It was Korean manufacturer Hyundai which managed to get a hold of the second spot. Hyundai was ranked 4th when the survey was last conducted in 2008. In 2008, the dealer scores also increased for all the companies which participated in this survey. Mahindra and Mahindra as also Maruti Suzuki were tied up for the third place. Ford, Honda and Skoda shared the 4th place. GM, Tata and Fiat were amongst the ones which were left at the bottom of the heap. This study also included the dealer profitability quotient and here also Toyota and Hyundai shared the spoils. This study actually helps manufacturers understand their dealers better. Dealers wanted better support from the manufacturer in solving problems related to OEM fitted goods. Most of the customers were dissatisfied with the dealers for this same problem.
