Tata Aria, the name by its outlook is so attractive, seems posing from the niche. But though, every car in the market doesn’t goes well by a good name, it has to get some good marketing strategies too. Tata Motors hopefully failed here in marketing the Aria during its initial days of launch. Aria was launched in 2010, and till date, the India based carmaker has sold only a handful numbers of them. Frankly speaking, most of the Aria buyers are the employees of Tata Motors or Tata Group, and not the general audience.
This much lag from the market wasn’t subletting the official inside the office of Tata Motors, and they decided to roll out the updated version of SUV/MUV, which is boasted only of minute cosmetic changes, to bring back the fortunes to the group. Here, due to the new version available in the market with only cosmetic changes, it seems a lot of them are going to hit the used car bays, so we decided to update the blog on our website for a used Aria, and one more reason to it, it is observed the used Aria tends to fall on wallet in a price of a hatchback – so why not crack a deal on the Tata Aria instead. To the facts, Aria was initially launched in the 4×4 variant for a price tag of Rs 15.5 lakh ex-showroom Delhi, but then later on the automaker rolled out the 4×2 version for a starting price tag of Rs 11 lakh. Due to the image formation of being a pricey car in the first, Rs 11 lakh strategy fallen flat on its head. One can say here, there are other options too available in the market for a starting price tag of Rs 11 lakh like Mahindra XUV 500 W4 variant to name for now, but its competition the Toyota Innova and to an extent Xylo only also stands in the league affirm.
Read on to find out what the Aria has in kitty for gaining the upper hand over the hatches, and other rivals of SUVs and MUVs.
Starting from the exteriors, it looks plush and feels big in size, which it too is in actual, but not so plush on interiors. The blackened pillar at rear gives the roof a floating gesture. The vertical tail lamps and extensively stretched wheelbase complements it for Limo-sort attire. From outers, it appears with a distinct mask than any of the rivals in segment. Tata’s ideology of making the car appear a segment bigger and more value for the money doesn’t seems making an exception here.
Inside, the first two rows are spacious, even that the Innova would envy it. They are well bolstered and sits high comparatively to the Toyota’s MUV. If am not wrong, a third person could also be squeezed in, but un-comfort level will be all time high for all three of them due to the second row AC vents on floor. Though, the driving ergonomics is not as good as Innova, but Aria rides very plaint when filled to the core with weights and persons, like all the other Tata SUV vehicles which are patented with their heavy vehicles ideologies rides pliant. It fares good as a people carrier, and less of a car in the driving part.
Monetary wise, the maintenance is not as high as of the other cars. And as we had mentioned above, the car is launched in 2010 and down on road for just more three years, it isn’t that old to own a one. Probably, the mileage too is also descent, at 15.05 kmpl as per ARAI.
Available in the vicinity of Rs 7-8 lakh for a 2011 model in used car showroom (price depended upon the condition and availability), Aria is seems to have taken over the new hatchbacks and sedans adoringly. We take, Tata has one of the best products in the showroom, but is underrated in the media, and that’s what Tata Motors wants to evade it with the new Aria. So, the used car buyers are ones to get benefitted extensively by this vehicle from the showroom of a used car dealer.
Technical specifications of Tata Aria:
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