Volvo is a leading car manufacturer across the globe with some of the best luxurious cars on roads. If you have a peep into the heritage of Volvo then you’ll be excite to know the commendable discoveries, incredible innovations and extraordinary driving machines, the manufacturer has displayed till date. The best part is a complete package of beauty and technology in an affordable price tag. A desire of owing a luxury hatchback or enjoy lavish interior while on wheels can be enjoyed in a Volvo. To add more glamour and style to the brand, the car manufacturer now partners the India Fashion Week.
Volvo has been dictated as the “Official Car Partner’ of the Lakme Fashion Week’. It is believed that Volvo would now walk the ramp of fashionista with Ritu Beri. Excitingly, the leading fashion and car brands would come together to deliver a blast. The joint fashionista is based on an impressive theme tagged as “Designed Around You”.
Beautifully tagged as “Icons of Luxury” both Volvo and Lakme would showcase their products. Volvo would display its state of art technologies and beautiful car designs along with its concepts and innovation in the auto world. Moreover, the participants and the officials of the fashionista would also get to enjoy a ride on stylish Volvo as it would be used as a means of transportation for them.
Thomas Ernberg, MD Volvo Auto India is overjoyed and excited about this beautiful and unique venture. He takes this as one of the biggest and one-of-its kind fashion festival in India. How Volvo exhibits fashion on the ramp would be most amazing and inspiring. With a completely new outlook and loads of excitement, both the icons of luxury are now set to march ahead on the ramp. Both are looking forward for a fruitful and winning collaboration.
stated their joy on being able to partner with the biggest fashion festival in India. Further he added that this would help Volvo showcase their style and class with sophistication. Volvo cars is set to exhibit fashion through a completely fresh outlook. Also, the excitement of the manufacturers is also because, with this partnership Volvo will get a chance to converse with the consumers at a ground level. Volvo cars are relatively lesser known in the Indian market and therefore this collaboration might prove very fruitful in establishing the brand name. The offerings from Volvo in India, currently consist of Volvo S60, Volvo S80, Volvo XC 60 and Volvo XC 90. Joining the league soon would be the Volvo S90. :
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